Egg Board ready to roll at White House Easter event

By Spencer Chase

© Copyright Agri-Pulse Communications, Inc.



WASHINGTON, March 25, 2016 - On Monday, thousands of people will visit the South Lawn of the White House for the annual White House Easter Egg Roll.

The event includes the customary games, stories, and egg roll as well as 30,000 complementary hard-boiled eggs, courtesy of the American Egg Board. This year's theme is “Let's Celebrate,” a nod to the efforts of first lady Michelle Obama and her “Let's Move!” initiative, which emphasizes healthy eating and increased physical activity among the nation's youth.

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According to the White House, activities will also include sports courts and cooking demonstrations and the first White House Fun Run. The event will celebrate Michelle Obama's initiatives “and the contributions the Obama administration has made to the Easter Egg Roll,” the White House's website said.

The AEB will also present a commemorative egg to Mrs. Obama, the 39th time the board has presented an egg to a first lady.

In addition to donating eggs to be rolled and eaten, AEB will also present an exhibit on the “Egg's Journey from Farm to Table.” Chris Pierce, a member of the American Egg Board, said the exhibit “highlights modern egg farming in a fun, hands-on way.” AEB will also have farmers on hand to answer questions from consumers.

On Friday, the White House announced the entertainment for the event including more than 50 athletes, a number of costumed characters, and readers on the Storytime Stage like Bear Grylls, Robin Roberts, Shaquille O'Neal, and some Sesame Street Characters.  
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Aside from promoting their product at the event, AEB also looks at Easter as a critical time of consumption for egg producers. According to the Egg Board, the average U.S. household consumed 4 dozen eggs during the Easter holiday in 2015, a 5 percent jump over 2014. 

While the main attraction is at the White House, similar events take place at more than 400 national parks across the country.

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