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Charlie O'Brien, Sr VP-Association of Equipment Manufacturers - 12/21/2014

The push for agriculture productivity and sustainability has brought rapid innovation for farm machines in the US and around the globe. While global food, fiber and fuel demand promise opportunity for machinery manufacturers, the agriculture equipment industry faces real challenges from a global economic downturn, higher emission standards, uncertain U.S. tax policy and a paradigm shift in net farm income from lower commodity prices. Charlie O'Brien, Senior Vice President for the Association of Equipment Manufacturers says technology in the coming generations of farm machinery will lead to a more rapid turnover of equipment sales as producers strive to maximize both efficiency and production.

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Bill Buckner, Pres. Samuel Roberts Noble Foundation

Bill Buckner, Pres. Samuel Roberts Noble Foundation

This week's guest on Open Mic is Bill Buckner, President and CEO of the Samuel Roberts Noble Foundation and Board Chair for the National Soil Health Institute. In this interview, Buckner outlines a national effort to develop a standardized condition rating and testing for soil health. A standardized numeric value could help producers embrace agronomic practices, technology and cropping systems which could eventually be tied to risk protection plans and crop insurance as well as the overall value of farmland. With a common goal of advancing agriculture Buckner says the National Soil Health Institute is leading a chorus of farmers, scientists, farmers and industry toward better soil health and a stronger agriculture industry.

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