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This week’s Open Mic features Oklahoma State University’s Dr. Jayson Lusk who has conducted extensive research on consumer attitudes toward food safety and acceptance of new technologies. Proposed labeling legislation over foods that contain ingredients from GMO crops has proven to be a polar issue that may see attention in the US Senate. In this interview, Dr. Lusk discusses the consumer cost of mandatory food labels, the social and economic implications on agriculture research and technologies and the retailers reaction to consumer food buying trends.