'Roadmap' available for retailers looking to sell higher ethanol blends

By Jodi Delapaz

© Copyright Agri-Pulse Communications, Inc.



SIOUX FALLS, S.D., Aug. 9, 2016 - The American Coalition for Ethanol (ACE) has released a new reference guide designed to help fuel marketers, retailers and equipment companies see why they should be interested in selling higher ethanol blends.

ACE says the E15 and Flex Fuel Retailer Roadmap will answer some of the questions that stakeholders most frequently ask, and identify the steps station owners can take if they want to sell the higher blends, including E85.  

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“Typically, when talking to a fuel marketer, if they're looking for an additional fuel, their normal decision is between premium and diesel,” explained ACE Senior Vice President Ron Lamberty. He said there are a lot more vehicles around these days that can use E85 and more than 200 million approved for E15.

“And if you use blender pumps, of course, you get the E15 and the E85 and any other blend in between,” Lamberty said.

The guide provides market statistics for each state for E15 and flex fuels and looks at the comparison between ethanol blends and premium and diesel.

“We think retailers will be interested in the ‘back-of-the-napkin' E15 and flex fuel ‘math' included in the Roadmap,” Lamberty says. “We've taken the average volume station for each state and show examples of the potential volume and profit a retailer could expect if they perform as well as an average high-blend retailer, or a top performing E15 and flex fuel retailer.”

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“Prospective retailers need to understand the blending economics,” Lamberty said.

The guide also provides a checklist to help stakeholders finish the decision process involved in expanding choice and know where to go to find the information they need to put together a plan for success, says ACE.

For a copy of the guide, click here.

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