Which presidential candidate will be elected the ‘Big Cheese?'

By Agri-Pulse staff

© Copyright Agri-Pulse Communications, Inc.

WASHINGTON, Oct. 3, 2012 - Who says watching the presidential debates can't be fun and fulfilling? Just ask Chester Cheetah, the chief “spokescat” for the Cheetos brand.

Cheetos, the snack food from PepsiCo's Frito-Lay division, plans to unveil a new electoral polling model on Facebook today with the unveiling of 3 feet by 4 feet one-of-a-kind Cheetos portraits of the Democratic and Republican presidential nominees.

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The portraits of President Obama and Gov. Mitt Romney are made entirely of more than 2,000 individual Cheetos cheese snacks and will serve as a leading indicator regarding which "big cheese" the country will elect this fall, according to the company's press release. 

“For two weeks, fans can vote in Chester's sure-fire electoral poll for their favorite cheesy portrait - or candidate - for a chance to win these official portraits commemorating each political party's head cheese.”

Artist Jason Baalman created the cheesy interpretations of both candidates based on recent Facebook profile images. It took a combined 100 hours of work sorting and gluing each individual Cheetos snack into place for two truly unique portraits.

"During the presidential campaign season, Americans constantly turn to the polls to find out how their favorite candidate is stacking up along the way," said Ram Krishnan, vice president of marketing, Frito-Lay North America. "We decided to get in on the action by providing our fans with a truly cheesy way to add to the polling data. We know our fans are just as passionate about Cheetos as they are about America, so we can't wait to see who they'd pick as the next Commander in Cheese."

Starting today at 11:00 a.m. CT fans are invited to visit www.facebook.com/Cheetos to vote for their favorite candidate's likeness through 11:00 a.m. CT on Tuesday, October 16. The results of this entirely un-scientific poll will be revealed just in time to help undecided voters during the presidential debates, the company notes.


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