This is the fertilizer industry's largest meeting, providing scholarships, grants and research funding for the industry. It attracts upper-level management and sales personnel representing fertilizer manufacturers, distributors, brokers and dealers. Individuals will attend from all areas of the United States and Canada, with some participation from Europe, South America and Asia. The established purpose of the meeting is educational. However, networking is probably considered the main attraction for most of the attendees. Conference attendance is historically around 1,800 people.