New (GMO Inside) campaign faults corporate disinformation in Prop 37 defeat

By Agri-Pulse staff

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WASHINGTON, Nov. 8, 2012 - A new coalition, focused on the right to know whether or not foods are genetically engineered, today denounced the millions of dollars poured into anti-Prop 37 efforts by major corporations. The group argues that the corporate campaign, financed by agribusiness, food and chemical giants such as Monsanto, Dupont, Dow, Coca Cola and Kellogg's, was designed to misinform and deceive the public about the cost of labeling.

“Corporations may have misled voters in California about GMOs, but they can't change the fact that over 90 percent of Americans support the labeling of foods with genetically engineered ingredients,” said Alisa Gravitz, CEO of Green America. “The GMO Inside campaign will make it possible for all Americans to find GMOs in the food products in their homes and communities, label them, and switch to non-GMO foods instead.  The campaign will show corporations that people will not complacently serve as lab rats for the testing of genetically engineered foods.”

"We are disappointed but not deterred by this defeat," said John W. Roulac, CEO and founder of Nutiva-world's leading organic superfood brand. "GMO Inside was created to catapult the energy from the fight for Prop 37 to the next level. Our goal is to bring greater awareness to consumers nationwide about the dangers of GMOs and educate on what they can do to make a change."

The GMO Inside campaign hopes to provide Americans with actions they can take in their homes, grocery stores, and communities to call attention to genetically engineered foods. 

Click here to learn more about the GMO Inside campaign.

Biotechnology Industry Organization (BIO) Director of Food and Agriculture Communications Karen Batra had this response:

“It's hard to tell from the news release and website what this campaign will actually DO.  Consumers already have many food choices and can select the products they prefer. The U.S. Food & Drug Administration policy is that foods should be labeled in a way that is useful to consumers, by listing information on matters such as nutrient content, chemical composition and potential allergenicity or toxicity concerns.  Labeling is required to be truthful and not misleading.  Proposed labeling schemes like Prop 37 are meant to scare consumers rather than inform them. This new campaign seems to be in the same vein.”

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