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New research suggests small changes in crop water use could yield big results

03/27/24 7:19 AM By Sara Wyant

A new study out of UC Santa Barbara suggests that more efficient farming practices could save as much water as switching crops or fallowing fields to help address California’s water issues.

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July 11, 2026

Agri-Pulse Open Mic: Gary Adams - National Cotton Council

This week's Open Mic guest is Gary Adams, President and CEO of the National Cotton Council. Like other row crop producers, cotton farmers are facing higher input costs and increased global competition. Adams says Brazilian farmers have ramped up production and taken a greater share of the Chinese market. He shares why cotton farmers are hopeful for a new farm bill this year, as well as the Buy American Cotton Act, which would encourage domestic mills to utilize American-grown cotton. Adams also discusses the industry's "Plant not Plastic" campaign which is aimed at helping consumers understand the link between synthetic clothing and the microplastics you inhale.

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Agri-Pulse DriveTime: July 15, 2026
07/15/26
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07.10.2026

Agri-Pulse Newsmakers: IFPA's Cathy Burns on ag labor and packaging regulations; Ag groups on Brazil

Several states are moving forward with Extended Producer Responsibility laws that shift the cost of recycling packaging from local governments to producers of consumer products. International Fresh Produce Association CEO Cathy Burns explains the consequences of the policy. Plus, Troy Bredenkamp with the Renewable Fuels Association and Krista Swanson with the National Corn Growers Association outline how their sectors are being impacted by Brazil's ag production.

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