The U.S. Cattlemen’s Association is asking USDA’s Food Safety and Inspection Service to come up with beef labeling rules to better inform consumers on the difference between beef products derived from cattle and those created in a laboratory. USCA submitted its petition following recent investment interest in lab-grown meat by major U.S. and international companies. These alternative “beef” products include synthetic product that is made from plant and/or insects and lab-grown product derived from animal cells in a petri dish, USCA says. “Consumers depend upon the USDA FSIS to ensure that the products they purchase at the grocery store match their label description,” USCA President Kenny Graner said. “We look forward to working with the agency to rectify the misleading labeling of ‘beef’ products that are made with plant or insect protein or grown in a petri dish. U.S. cattle producers take pride in developing the highest quality, and safest, beef in the world, and labels must clearly distinguish that difference.”

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