A global agribusiness is throwing its support behind a competitive farming esports league for its upcoming 2019-2020 season.
Corteva Agriscience will be the lead sponsor of the Farming Simulator League and all 14 of its tournament events for the coming year. The move also allows players of the game to use branded products such as Pioneer seed and Corteva crop protection products on their virtual farms.
In a statement, GIANTS Software CEO Christian Ammann said inclusion of the products “will enhance the experience and excitement for players.” Corteva, he noted, is the first company with branded product seeds and herbicide in the game.
Corteva Global Brand Manager Steve Betz said the company was “eager to join the vibrant Farming Simulator Community and offer the opportunity to experience our products in the game.”
In an email to Agri-Pulse, a Corteva spokesman declined to note the financial commitment of the sponsorship.
The league runs in Europe from July 2019 to the summer of 2020 as teams of gamers will face off for the title of “Farming Simulator Champion” in 3 vs 3 competitive game modes. According to GIANTS, 250,000 euros in cash and prizes are up for grabs across the entire tournament.
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