At the start of the pandemic in March, the California flower industry was “teetering on economic devastation,” according to the California Cut Flower Commission. Increasing competition from Latin America over the past three decades had already left the industry at a fraction of what it once was.
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On Monday the Senate passed a measure allowing the commission to make end-of-life plans. The commission has struggled to fill board seats and earlier this year the members voted to disband it entirely. This bill would allow the CDFA secretary to reconvene the commission if the need ever arises. The commission was created to market and promote the California industry.