Feeding America is launching “SNAP Supports,” a public information campaign to strengthen understanding of the Supplemental Nutrition Assistance Program, highlighting "working families, veterans, seniors and people with disabilities." Along with the campaign, the organization is calling for a two-year delay in the SNAP benefit cost-shift from the One Big Beautiful Bill Act to allow “thoughtful implementation of recent program changes.”
One from a Georgian named Vergie is included in the campaign. “I’m working hard to pay the bills, but SNAP is also helping me to provide for my children as well,” Vergie said. “When they finish eating, they tell me, ‘Mom, I’m full.’ You know, that brings me joy. And I know that SNAP benefits helped me with this.”
“Every day, we meet parents doing everything they can to provide for their families. When life’s circumstances become overwhelming — a lost job, an illness, rising costs — no one should have to wonder where their next meal will come from,” said Denis McDonough, CEO of Feeding America, in the press release.
The organization says that in the face of increasing demand for food assistance, “programs like SNAP are more critical than ever.” According to the Center on Budget and Policy Priorities, more than 4 million fewer people are using the program than were in July 2025, when the OBBBA was signed into law. This number includes about 1 million children in 17 states with publicly available or shared unpublished SNAP data. An estimated 1.5 million children nationwide have dropped from the program, the center says.
"While many factors could be at play, Feeding America food banks have seen an increase in community demand," Feeding America CEO Denis McDonough told Agri-Pulse, "And we are hearing across the network and from neighbors that many families are already under pressure from higher costs and economic uncertainty."
Feeding America also calls for increased federal support for food bank supply. “Safeguarding and modernizing federal nutrition programs will help keep American communities resilient and strong for the long term,” the press release said.
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