WASHINGTON, March 11, 2014 – More than 50 senators recently wrote to U.S. Trade Representative Michael Froman and USDA Secretary Tom Vilsack urging the government to push back against efforts to restrict how U.S. companies market cheese and other foods.

The lawmakers said the EU has been using free trade agreements to prevent cheese makers in the United States and around the world from using common food names such as parmesan, feta, havarti, muenster and others – calling the names “geographic locators” that can only be appropriately displayed on products made in certain areas of Europe.

The letter, co-authored by Sens. Chuck Schumer, D-N.Y., and Pat Toomey, R-Pa., asked USTR and USDA to work aggressively against the EU’s efforts to restrict commonly used cheese names because they would harm the ability of U.S. businesses to compete domestically or internationally.

“Can you imagine going into a grocery store and cheddar and provolone are called something else?” Toomey said. “Generations of dairy farmers and producers have worked hard to cultivate a product and brand that resonates with consumers”

The U.S. Dairy Export Council (USDEC) and the National Milk Producers Federation applauded the move by the senators. “Over the past five years, U.S. cheese exports have been growing by an average of 40 percent annually, leading to a record high of $1.4 billion in U.S. cheese sales abroad last year,” said Tom Suber, president of USDEC.

The full text of the senators’ letter follows:

Dear Secretary Vilsack and U.S. Trade Representative Froman:

We commend your past work to fight the growing geographical indication (GI) restrictions promoted by the European Union (EU). This trade barrier is of great concern to dairy and other food manufacturers in our states. On their behalf, we urge you to continue to push back against the EU’s efforts to restrict our cheese exports, particularly to nations with which we already have free trade agreements. In addition, we urge you to make clear to your EU counterparts that the U.S. will reject any proposal in the Trans-Atlantic Trade and Investment Partnership (TTIP) negotiations now underway that would restrict in any way the ability of US producers to use common cheese names.

In country after country, the EU has been using its free trade agreements (FTAs) to persuade its trading partners to impose barriers to U.S. exports under the guise of protection for its geographical indications. This trade-damaging practice is concerning anywhere, but it is most deeply troubling where the U.S. has an established FTA or has been actively in the process of negotiating a new agreement. For example, Canada agreed as part of its recently concluded FTA with the EU to impose new restrictions on the use of “feta” and other common cheese names. Common names for products such as “feta” are clearly generic in Canada, as they are in many other countries. These restrictions not only threaten harm to the companies currently involved in the Canadian market, but they would also impair market access for U.S. dairy products that we are now attempting to secure under ongoing trade negotiations. Similar trade barriers are cropping up throughout Latin America as well and are under discussion in many Asian countries involved in negotiations with the EU.

Reportedly, the EU now seeks to more directly impair U.S. competition by imposing restrictions on the use of common food names through TTIP. In the states that we represent, many small or medium-sized family owned farms and firms could have their business unfairly restricted by the EU’s push to use geographical indications as a barrier to dairy trade and competition. As we begin to engage in TTIP negotiations that are ultimately intended to bring about a better economic climate on both sides of the Atlantic by lowering barriers to trade, we strongly oppose the EU’s gratuitous use of GIs as a protectionist measure.

We ask that USTR and USDA continue to work aggressively to ensure the EU’s GI efforts on commonly used cheese names do not impair U.S. businesses’ ability to compete domestically or internationally and that you make this a top priority through both official TTIP and bilateral negotiations.


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