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Balanced Reporting. Trusted Insights.
Monday, March 27, 2023
In this opinion piece, Ian LeMay of the California Fresh Fruit Association highlights the potential AgTech has to be a real difference-maker for growers in California.
In this opinion piece, Ian LeMay, president of the California Fresh Fruit Association, sends this SOS to retailers and consumers for the stone fruit industry.
Fewer acres of California farmland are dedicated to growing stone fruit compared to 10 years ago when growers of freestone peaches and nectarines voted to end the California Tree Fruit Agreement. But apricots, nectarines, peaches, plums, prunes (which USDA distinguishes from plums in its data) and sweet cherries continue to perform well.
In this opinion piece, Ian LeMay of the California Fresh Fruit Association calls on California consumers to support the state’s growers, who currently face incredible challenges, by purchasing California produce.
Ian LeMay is taking over the role of president for the California Fresh Fruit Association (CFFA) during what he describes as a difficult time for the industry.
