If you’ve got a late-night craving for a little Häagen-Dazs, you may soon be able to help yourself and the planet. Nestlé’s Häagen-Dazs was among several of the largest food and consumer companies to announce a partnership with global recycling organization TerraCycle, to provide a first-of-its-kind home delivery service to consumers called Loop. The firm will offer about 300 items — from Tide detergent to Tropicana Orange Juice to Crest mouthwash — all in reusable packaging. After using the products, customers put the empty containers in a Loop tote on their doorstep. The containers are then picked up by a delivery service, cleaned and refilled, and shipped out to consumers again — much like the milkman used to do decades ago for dairy products. The announcement was made at the recent World Economic Forum, where a new report warned that there will be more plastic — one of the world’s most popular materials for many consumer and food products — than fish in terms of weight in the world's oceans by 2050, and companies are looking to limit waste. With the launch of Loop, Häagen-Dazs is debuting a reusable stainless steel, double-walled ice cream container that elevates the consumer experience and keeps the ice cream at optimal condition. The design and transportation will keep the ice cream fresh and cold from the moment the canisters are filled until they are delivered to consumers’ homes. The canister also ensures that when it is opened, the ice cream melts more quickly at the top than at the bottom of the container. This allows people to enjoy it perfectly without the ice cream melting, according to Nestlé. The New York City pilot of the program for Häagen-Dazs is scheduled to launch in the first half of 2019. Other companies working with TerraCycle include: Procter & Gamble, Unilever, PepsiCo, Danone, Mars Petcare, and Mondelēz International.
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