The Alcohol and Tobacco Tax and Trade Bureau (TTB) proposes to establish the “Palos Verdes Peninsula” viticultural area in the southwestern coastal region of Los Angeles County.

The proposal follows a petition from James York, owner of Catalina View Wines, on behalf of the Palos Verdes Peninsula Winegrowers.  The TTB designates viticultural areas to allow vintners to better describe the origin of their wines and to allow consumers to better identify wines they may purchase. The proposed viticultural area does not lie within, nor does it contain, any other established viticultural area. The proposed Palos Verdes Peninsula AVA contains approximately 15,900 acres, including 7 acres of producing vineyards, distributed throughout the proposed AVA.

The primary varieties grown in the proposed Palos Verdes Peninsula AVA consist of Pinot Noir, Chardonnay, Merlot, and Cabernet Sauvignon. The proposed Palos Verdes Peninsula AVA takes its name from the Rancho de Los Palos Verdes, which was awarded as a land grant from the Governor of Mexican California in the early 1800s.

To see the full notice of proposed rulemaking, click here. Comments must be received by July 27, 2020. Several other petitions are pending. To see the complete list, click here.

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