The Association of Equipment Manufacturers is launching an online campaign effort to promote the need to rebuild the nation’s infrastructure and expand trade and support the agricultural economy. 

AEM had planned a cross-country, campaign-style bus tour this summer but had to postpone that initiative until 2021 due to the COVID-19 pandemic. 

The more than 60 companies participating in the campaign effort include several that make farm equipment: Deere, Case IH, AGCO, Kubota, Kuhn and Vermeer. 

“During these unprecedented times, it is more important than ever that we come together to advocate for the policies that support the 2.8 million hardworking men and women of the equipment manufacturing industry,” said Scott Harris, vice president of Case IH North America 

He said the online “Equipped to Vote” effort is aimed at educating voters “on the issues that are vital to the future growth and success of our industry.” The focus of the AEM effort will be an online election center with resources and educational games about public policy issues.

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Kip Eideberg, AEM's senior vice president of government and industry relations, said the group is using "the latest digital tools and tactics to creatively connect with supporters in the safest and most effective way possible. This effort is vital not just to this election—but to the future of our industry and our country.”

AEM helped organize an infrastructure-focused debate with four Democratic presidential candidates in Las Vegas in February. Former Vice President Joe Biden used the event to push his proposals to spend $1.3 trillion to rebuild roads, bridges, buildings, and the electric grid. In his climate plan, he said he would modernize the nation’s locks and dams.

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