A leading berry producer and an innovator in indoor food production are joining together to produce strawberries in a controlled environment.
Driscoll’s, a global leader in berry production, and Plenty, a farming technology company specializing in indoor vertical farming, announced a partnership this week to grow strawberries indoors. According to Plenty, the company’s indoor production system “will remove the unpredictability of Mother Nature, allowing both companies to meet the future needs of consumers worldwide, including geographical locations that are not hospitable to growing strawberries.”
Driscoll’s Chairman and CEO J. Miles Reiter pointed to the efforts of both companies as reasons for the new partnership.
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“As one of the few berry companies with a dedicated global R&D program, we believe our proprietary berries, which are focused on flavor, combined with Plenty’s technology leadership will create a competitive market edge as we expand to more effectively meet the future consumer,” he said.
According to Plenty, its indoor farming platform has shown over 700% yield improvement in leafy greens in the last 24 months.
The Driscoll’s strawberries will initially be grown and developed in Plenty’s Laramie, Wyoming, farm.
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