Fluid milk and yogurt manufacturers make many claims about their products, ranging from their healthfulness to whether they were raised according to certain animal welfare standards, a new report from the Economic Research Service says.
The ERS study identified the 11 most common types of claims. Six fell under the category of human health and wellbeing: fat claims, sugar and sweetener claims, digestive benefits claims, claims that high levels of certain attributes promote health or that low levels of attributes promote health, and kosher claims. The other five claims were related to farm production methods: no-hormone claims, natural claims, USDA organic certification, and animal welfare claims.
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Of all claim types, the most common were those related to fat content and kosher certification, appearing on roughly half of all milk and yogurt products, according to the study.
Some 95.6% of all milk products and 97.8% of all yogurt products contained at least one claim. Multiple claims appeared on 59.3% of milk products and 68.1% of yogurt products.
The study also found that USDA Organic certified claims were less common than statements related to a product being natural, but organic claims were still found on 10.9% of milk products and 8.9% of yogurt.
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