New electronic cold-pasteurization (ECP) technology has enabled Georgia-grown peaches to meet Mexico’s import requirements for the first time in 27 years.
Access to the Mexican market had been limited since 1994 when a ban was imposed due to invasive pest concerns. The new technology, developed by Atlanta-based Reveam, uses electron beams to eliminate pests and pathogens without chemicals or heat. Along with meeting Mexico’s import requirements, this process preserves quality and shelf life of fresh peaches.
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“This is about more than just opening market access. It’s a transformation of what’s possible for Georgia and Southeastern agriculture,” said Chip Starns, co-founder and chief regulatory officer of Reveam. “Our ECP technology is giving Georgia growers the opportunity to reach new consumers, reduce waste and meet the most rigorous international standards while allowing residents of Mexico to enjoy the finest peaches in the world without compromising freshness or flavor.”
Some 42,000 pounds of Georgia-grown peaches were shipped to Mexico. Reveam’s ECP technology is USDA-approved and a facility in Georgia is an “integral part” of the company’s plans for the future, according to the press release.
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