Kellogg’s agreement with Texas to remove artificial dyes from the cereal giant’s products by the end of 2027 is a “game-changing deal,” Agriculture Secretary Brooke Rollins said Thursday.
The agreement will ensure “our kids enjoy the wholesome goodness of grain-based cereals! Kellogg’s is the first company to sign a legally binding agreement removing toxic dyes from cereal,” Rollins said in an X post.
“More to come! There is no American Mom or Dad anywhere that would rather their child be fed by a chemist than a great American farmer.”
In a statement provided to Agri-Pulse, the company said it is reformulating cereals sold to schools in time for the 2026-27 school year. The company said it would not "be launching any new products with FD&C colors beginning in January 2026, and by the end of 2027 we will completely remove FD&C colors from the small percentage of our foods that contain them today.”
In announcing the agreement, Texas Attorney General Ken Paxton said Kellogg’s was the first company to sign a legally binding agreement to end the use of artificial food colorings.
“Following months of investigating and negotiating, I’m proud to officially say Kellogg’s will stop putting these unhealthy ingredients in its cereals,” Paxton said in a release.
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“The signed AVC [assurance of voluntary compliance] demonstrates that Kellogg’s is committed to keeping this pledge, and I commend the company for doing the right thing. I encourage other food manufacturers to sign similar agreements to demonstrate their commitment to helping Americans live healthier lives.”
Kellogg’s had already been among several companies, including PepsiCo, Tyson Foods, Kraft Heinz, JM Smucker and Nestle to commit to removing select artificial dyes from some of their products.
The Make America Healthy Again movement led by Health and Human Services Secretary Robert F. Kennedy Jr. has prioritized getting food companies to end the use of artificial food colorings. Kennedy links synthetic dyes and other food additives to negative behavioral effects on children.
The Trump administration initiated a strategic plan to transition away from synthetic dyes by the end of 2026.
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