The banana industry is forming the Banana Association of North America, a new nonprofit trade organization aimed at supporting and strengthening the North American banana sector.
BANA’s board of directors is made up of four executives from its member companies: Chiquita, Dole Food Co., Fresh Del Monte and Fyffes North America.
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The new nonprofit's goals are to "reinvigorate" category awareness, expand consumer engagement, and highlight the nutritional and economic value of bananas to retail, foodservice and consumer audiences, according to a news release.
“The banana industry plays an essential role in feeding millions every day,” said Tom Stenzel, principal of The Stenzel Group LLC and former president and CEO of United Fresh Produce Association, who will co-lead the new group.
Stenzel added that BANA’s efforts will “ensure that bananas continue to be a vital, accessible fruit for generations to come.”
