TAMPA, Fla., Feb. 7, 2013- During the National Cattlemen's Beef Association's (NCBA) convention Wednesday, Florida’s Agriculture Commissioner Adam Putnam characterized the sentiments of many in the agricultural industry when he praised Chrysler’s commercial, “So God Made a Farmer,” that aired during Super Bowl XVLII.  

He hoped the marketing decision to air an expensive and far-reaching advertisement that praised the work of producers “represents the dawning of a new age in America where people don’t take agriculture and the food on their plate for granted.”

He made his comments during the opening session of the 2013 Cattle Industry Convention and NCBA Trade Show held in Tampa, Florida, this week. 

The Dodge Ram Truck spot, "So God Made a Farmer" included images from 10 noted photographers, with a narrative delivered by the late radio broadcaster Paul Harvey, who first gave the speech at a FFA convention in 1978.

NCBA members showed their appreciation for the tribute at the convention Thursday, when they applauded the spot after it played during the day’s general session. 

For every view, download or share of the two-minute “So God Made a Farmer” spot located on the brand’s website, Ram donates to the National FFA Organization with the intent of raising $1 million. According to FFA’s Twitter account, the spot has already been viewed more than 10 million times.

The broadcast spot can be viewed at the Ram Truck brand's website at www.ramtrucks.com/keepplowing and on the brand's YouTube site at www.youtube.com/ramtrucks. "Farmer" was created in partnership with The Richards Group of Dallas, Texas.


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