Jay Vroom, who recently stepped down as CEO of CropLife America, is launching a new business venture with his wife, Jamie, specializing in “strategic consulting services and investments in modern agriculture related to technology sectors.”

The business, Vroom Leigh Agriculture LLC, is based in McLean, Va., just across the Potomac River from Washington, D.C.

Jay Vroom served as president and CEO of CropLife America, which represents the U.S. crop protection industry, for 30 years. He also previously held leadership positions in ag-oriented trade organizations including the National Fertilizer Solutions Association (now called the Agricultural Retailers Association), The Fertilizer Institute, and the Merchants Exchange of St. Louis.

Jay Vroom gave a hint about his new venture when he announced his planned retirement from CLA last year.

“I plan to stay involved in agriculture and work on the critical issues of growing agriculture technology and improving profitability for American farmers,” he said.

Jamie Vroom served on the staff of the American Soybean Association earlier in her career and also worked in the clothing retail sector for the May Company affiliate, The Hecht Company.  She has recently become certified as a Master Gardener by the Virginia Cooperative Extension Service.

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Jay Vroom is currently working with three consultancy groups: The Context Network, a consulting practice; DC Legislative and Regulatory Services, a government affairs practice; and FLM Harvest.  He also volunteers as a member of the National FFA Foundation Board of Trustees, and is a member of the boards of the Soil Health Institute; the CropLife Foundation; and the National Wheat Foundation.

Jay Vroom was succeeded at CLA by Chris Novak, the former CEO of the National Corn Growers Association.

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