The Supplemental Nutrition Assistance Program’s expanded dollar-for-dollar match program is poised to help more California families buy fluid milk products.

At 78 grocery stores across Southern California, AddMilk! program participants will be able to earn up to $10 in rewards per transaction when they purchase low-fat or nonfat milk, including lactose-free options. 

Expansion of the SNAP Healthy Fluid Milk Incentives Projects, which was authorized in the 2018 farm bill, “means greater access to affordable, nutritious dairy products for the most vulnerable Americans,” said Michael Dykes, president and CEO of the International Dairy Foods Association, upon the launch of the program in California.

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In 2021, Baylor University tested the program at four supermarkets in west Texas. 

According to the IDFA, HFMI pilot projects will expand to 19 states at 700 locations by the end of the year. Congress recently appropriated $3 million in additional funding for USDA to expand to more locations in the coming years. IDFA also urged Congress to add cheese and yogurt to the incentive

Administered by Auburn University’s Hunger Solutions Institute, the program partners with Mother’s Nutritional Center in California to create buying power for nutrient-dense dairy products.