The move puts the nation’s largest beef producer group, which has long been opposed to mandatory country-of-origin labeling, on the side of making sure voluntary COOL declarations are accurate and verifiable.

(Editor’s note: This is the sixth installment in our seven-part in-depth editorial series where we look ahead at “Farm & Food 2040.” This story focuses on the expanding use of marketing and product differentiation available through food labels and how consumers digest that buffet of information.)

WASHINGTON, June 5, 2017 - Women involved in the agriculture sector from across the country descended on the nation’s capital this week for the American Agri-Women’s annual Legislative Fly-In.