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Balanced Reporting. Trusted Insights.
Friday, January 28, 2022
A new brand strategy announced by the National Pork Board aims to capitalize on sales increases of pork during the coronavirus pandemic and leverage interest in a broad array of cuisine options that can put their product at the center of the plate.
Some small-farm backers and animal welfare advocates are pushing for tighter policing of checkoffs, but the self-help commodity promotion programs are popular with most farmers, so don't hold your breath expecting new mandates from Congress.
The National Cattlemen’s Beef Association plans to hire Colin Woodall as its new CEO and move Ethan Lane to Woodall’s former role as the organization’s vice president of government affairs, giving the nation’s largest beef industry group two familiar faces in new roles.
The dollar-per-head assessment on cattle sold in the U.S. will fund more than $40 million worth of research and promotion projects in the beef checkoff’s next fiscal year.
The National Alfalfa & Forage Alliance has chosen five research projects to be funded through the Alfalfa Checkoff, aimed at driving innovation and profitability in the alfalfa industry.
Lawmakers from both ends of the ideological spectrum want to use the farm bill to impose significant new restrictions on the research and promotion programs for beef, milk and dozens of other commodities.
