The American Farm Bureau Federation, Land O’Lakes SUSTAIN, Valent BioSciences Corporation and FLM Harvest, collaborated with the CropLife Foundation and Meredith Agrimedia to launch the “No Taste for Waste” campaign. The campaign connects consumers to real farmers, like Washington state apple growers Mike and April Clayton, who use sustainable practices and act as good stewards of the land, while reducing food waste. There’s also an interactive website, NoTasteForWaste.org, special edition “bookazine” titled “Waste Less, Save Money!,” and social media resources for consumers interested in reducing household food waste, and for farmers and ranchers who are taking steps to fight food loss in their fields.
Consumers will have access to a weekly meal planner, online tools to help reduce waste at home and more stories from farmers who are combating food waste and loss. A growing collection of recipes from farmers, bloggers and the Meredith Agrimedia test kitchens will also be highlighted on the site. In addition, consumers and farmers can share their stories and food preservation tips using #NoTasteForWaste on Facebook (@NoTasteForWaste) and Instagram (@NoTaste4Waste).
“Farmers and ranchers are leading the charge toward greater efficiency and less waste in our food system, from field to fork,” said AFBF President Zippy Duvall. “By adopting technology in our fields and new farming practices, we are reducing waste while producing high-quality, healthy food.”