Corteva has renamed its new seed and genetics company Vylor as the company moves to split into two separate businesses. The placeholder name for the new company had been SpinCo.
Corteva’s planned separation remains on track for the fourth quarter this year. It named executive leadership teams for the new companies last month.
“With more than 4,000 germplasm patents and more than 2,000 biotechnology patents, Vylor’s innovation engine will be anchored in the industry’s most elite germplasm and transformative biotechnology, including a world-class pipeline that includes gamechangers like proprietary hybrid wheat, leadership in gene editing, multi-disease resistance corn and next-generation biofuels,” Corteva’s news release says. “The company will leverage its next-generation scientific expertise to further strengthen its core business while exploring opportunities to expand to new row crops – and potentially beyond – to help farmers feed and fuel the world.”
Corteva said the style of the new logo “reflects this vision.”
“For example, the stylized ‘l’ in the brand represents the negative space formed by a single chromosome, reflecting the role genetics has played and will continue to play in advancing agriculture. The use of green, maroon and blue in its expanded color palette is a nod to its Pioneer, Brevant, Hoegemeyer and Corteva heritage.”
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The name itself, the company’s announcement says, “is derived from the word ‘valor,’ honoring the valor of the generations of employees and farmers whose hard work helped feed the world. It’s also a nod to the mindset of the new company: vying for every opportunity.”
“Vylor traces its roots back a century, to a single idea: that innovation could transform agriculture, and with it, the world,” future Vylor CEO Chuck Magro said in the news release. “This belief – in the power of science to advance agriculture and help farmers feed and fuel a growing population – remains our North Star,”
“From food security to energy security, powered by groundbreaking technology, elite germplasm and an advanced product portfolio, Vylor will be uniquely positioned to help solve some of the world’s toughest challenges. The new brand reflects both this ambition and the determination to achieve it.”
“Vylor will launch from a position of strength, with the largest seed production network in the world, world-record yields in corn and soybeans and industry leading route-to-market,” the news release says. “The globally recognized brands that will comprise Vylor have earned a #1 and #2 market share position for key crops in almost every region they serve.”
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