Though a grocery shopper may remain oblivious to the financial collapse of Dean Foods, a major milk processor and manufacturer, the industry is guessing how the firm's trip though Chapter 11 bankruptcy and expected sale to the Dairy Farmers of America will all shake out.

The largest dairy milk producer in the U.S. has begun Chapter 11 bankruptcy proceedings, citing “a challenging operating environment marked by continuing declines in consumer milk consumption.”

Dean Foods says it plans to leave the International Dairy Foods Association, saying one of the company’s key priorities – how to approach plant-based dairy alternatives using traditional nomenclature – is “no longer shared by the entire IDFA organization.”

The Grocery Manufacturers Association, which has shed some its major members over the past year, is now losing President and CEO Pamela Bailey, who is resigning after about a decade at the helm of the organization.