McDonald’s USA has announced its largest-ever investment in regenerative agriculture with its new Grassland Resilience and Conservation initiative.
Over the next seven years, McDonald’s plans to devote more than $200 million to help ranchers improve their land using regenerative grazing methods, habitat restoration and wildlife conservation. “We recognize the responsibility we have to help safeguard our food systems for long-term vitality,” said Cesar Piña, senior vice president and chief supply chain officer of McDonald’s USA.
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The company is partnering with the National Fish and Wildlife Foundation, USDA's Natural Resources Conservation Service, and McDonald’s suppliers like Cargill and The Coca-Cola Co., in an effort to boost its supply chain resilience and make beef production more sustainable.
McDonald’s said it's focused on connecting ranchers with the tools and resources needed to improve wildlife habitats, conserve water and enhance soil health. "Conservation practices voluntarily adopted by ranchers can improve the productivity of grasslands, increase ranching profitability and strengthen the vitality of rural communities across the United States,” said Jeff Trandahl, executive director and CEO at NFWF.
Through its new program, McDonald’s plans to support 4 million acres of cattle ranches across nearly 38 states.
