Brazil is the third largest wheat-importing country in the world, and while it’s already a strong customer of the U.S., representatives of American farmers say there’s plenty of room for more business as they continue a campaign to win over more Brazilian millers and bakers who make the country’s bread, cookies, cakes and pasta.
President-elect Joe Biden promised on the campaign trail to reverse the Trump administration’s policy of breaking ties with Cuba, and that has U.S. farm groups once again hoping their farmers will benefit with increased trade.
China is again promising that it has made structural changes to its tariff rate quota system to import corn, wheat and rice, but it’s still not clear if that’s the case as the new deadline approaches for the U.S. to tell the World Trade Organization if it agrees.
U.S. wheat farmers continue to benefit from the ties between Brazilian President Jair Bolsonaro and U.S. President Donald Trump, which have only strengthened since the two first met at the White House last year.
Brazil has agreed to lift its ban on U.S. pork and make good on a 24-year-old promise to set up an annual 750,000-metric-ton tariff rate quota to allow in U.S. wheat, according to the leaders of the two countries.
Prospects for U.S. farm exports can change suddenly and dramatically. Breaking into foreign markets takes decades of persistent hard work and hefty investments in building infrastructure, relationships and, ultimately, sales.