Balanced Reporting. Trusted Insights. Friday, June 12, 2026

Food

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IFPA ramps up ‘Fight for Fresh’ on the global stage

Many of the threats that have faced the global produce industry over the last two years, including geopolitical risks, tariffs, inflation, labor and artificial intelligence, remain key challenges. However, the leader of the International Fresh Produce Association says IFPA is ramping up advocacy efforts and making progress on several fronts in the “Fight for Fresh.”


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